STELLA : A SUCCESS-STORY
Rich in history and resolutely of its time, Stella has always tried to put the enjoyment of the game in the center of its concerns when designing and producing its football legend.
On the eve of the Second World War that Mister Auguste Sarrault, the first president of the French Confederacy of the automatic, imagines his very first football table. Already causing many skills and counter games, Mister August reached the summit of his art by imagining a mythical football table which will remain forever memorized by the players as the generation’s progress. His name: The Baby-foot Stella Champion.
It was in nineteen forty eight (1948) that the model Champion knows the height of its success. Today considered like a retro Baby-foot (this nickname is also become its official name), it already has at the time of its irreplaceable telescopic steel bars, his famous combination of yellow and red colors, the possibility to play with the head, his players to vertical feet equipped with clogs that have always been the delight of purists. Its marketing ends in nineteen fifty-nine (1959), date in which he is replaced by his more modern version, the current model Champion. The main development comes from the box now on in “the shape of boat”.
From thousand nine hundred ninety-five (1995), when moving in Tourcoing workshop, new models are emerging. With the ambition to integrate homes, models more "family" are emerging alongside other models specifically dedicated to export. Whether in homes, communities, and bars .... in the United States, Eastern Europe, Africa, Stella is now everywhere!
Following the purchase of the brand Deutscher Meister in two thousand and eleven (2011), the catalog of football table’s Stella, was enriched with five models. With these two brands, the company offers more than ever the outlook for export especially on the German and Dutch markets where the brand is a true reference.
Plus football table, passion bar games lies in the DNA’s heart of Stella. For a long time, the brand imagines and develops products that originate in the electric atmosphere of the bars and taverns in the old. The Nicolas billiard completes the range of football table as well as this great game of basketball when he will be released from his current development phase.
Today, Stella embodies a new movement: the baby footing, this lifestyle and this new aesthetics around the football table which carries simple values: game stories, beautiful objects and the pleasure of being around a good football table game!
More than a thousand of football table is now produced annually in Tourcoing Stella’s workshops with a single ambition regardless of the place: provide true emotions of a moment shared with family or friends!